Customer Success Chronicles: Clarizen Brings the Customer’s Voice to the...
Not all superheros wear capes, this one wears a nice shirt. I sat down with Roni Feldsher, Director of Customer Success at Clarizen to discuss what Customer Success means to them. We also got down to...
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Signup and Trial Process Benchmark Report: The Good, The Bad, The Ugly
How many times have you abandoned a signup process because it took too long, required too much information, didn’t work or was counterintuitive? We wanted to analyze how other web-based applications...
View Article5 ways to a happier and more productive signup process
In our latest Signup and Trial Process Benchmark Report we audited 10 popular web-based applications to find out for ourselves how users experience signups and trials. From our results, we wanted to...
View Article4 tips to a happier and more effective trial process
Have you checked out our Signups and Trial Process Benchmark Report yet? We audited 10 popular web-based apps on their user experience and how in-tune they were with folks that sign up. Now we’re...
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How Dropbox messed up conversion rates but had a secret weapon
Many people are intrigued as to what makes a software product or service go viral and get total control of its market, while other similar competitors are left with nothing but the scraps. In this...
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8 easy techniques to convert more customers today
Before we get started here are a few facts: A boost to your conversion rates will have a multiplied effect on your final profit. This means that even a small increase in conversion rates can mean the...
View Article2013 Predictions: from SaaS evolution to NBA Champs to the big metric of 2013
Companies on the race to be more customer centric, fast The Customer Era is really here. Salesforce calls it the Customer Revolution. If even the original SaaS juggernaut is realizing something big is...
View Article5 things you need to know if you have a subscription based company
These days, where the customers have been crowned as kings and set the “rules of the game”, we see many companies that have adjusted towards reality and offer their services not only as a free trial...
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How focusing on Customer Success Ensures Recurring Revenue Growth
Some of the conversations from the “How focusing on Customer Success ensures recurring revenue growth” panel, moderated by April Oman of Zuora, at Subscribed earlier this month were pretty interesting....
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Customer Retention Cost: A New Metric for the Boardroom
We’re well into the second decade of the SaaS industry. We’ve seen some phenomenal successes in the public markets with stalwarts like Salesforce.com, the next wave of SaaS companies including NetSuite...
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